Branded Post
Scenario.
The popular bread company was launching a new limited period flavoured-bread for the 2017 winter season. Ploughmans asked Curve Social to spread the word over Facebook.
Project.
Our campaign strategy was to execute a multi touch point project. We incorporated the fun and engaging nature of our Facebook Games and then complemented this with High Reach Ads, Videos, Branded Product Posts and even an instore brand activation.
Interactive Game: Catch the Pumpkins
Ad for Advertising Campaign
Results.
With over 2 million post, video & game impressions the campaign sure made a lasting impression. So much so, that the audience was crying out for the bread to become a staple by the end of the campaign. This led to an unprecedented amount of user feedback direct to the Facebook Page saying how much they loved the new product!
Check out some numbers:
Total Campaign Reach:
2,300,292 impressions
Total Game Plays:
+5,000
Engagement Lift:
+547%
Timeline Competition
Ad for Advertising Campaign
Feedback.
The campaign was a brilliant example of using the power of Facebook to allow the audience to really have their say. The results unanimous, and Ploughmans announced the bread would stay to a lot of very happy fans.
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